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Collect balloons and avoid evil clowns in 8-bit 'It' game

Bill Skarsgard as Pennywise the clown in "It," based on Stephen King's 1986 novel. (Warner Bros.)

A new film based on Stephen King’s classic horror novel “It” creeps into theaters next month, but audiences can venture into the sewers of Derry, Maine right now, or at least a very basic NES-style version of them.

“It” tells the story of a group of young kids facing off against a mysterious, powerful, and very evil clown named Pennywise. Originally adapted in 1990 as a TV miniseries featuring Tim Curry as the killer clown, the novel was first published in 1986.

The new “It,” directed by Andy Muschietti, is set for release on Sep. 8 with Bill Skarsgård taking over the role of Pennywise.

Warner Bros. has launched an 8-bit video game promoting the film, giving players control of a paper boat as it floats through the sewer dodging debris, missing posters, and Pennywise himself.

It is the latest piece of an elaborate advertising campaign that also features a haunted house attraction at the corner of Hollywood and Vine in Los Angeles. “The It Experience” launched earlier this week and runs through Sep. 10. Admission is free, but tickets are already sold out.

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