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POCKETS OF A LIGHT WINTRY MIX LATE TODAY

Some showers of rain, snow, sleet and freezing rain will develop late this afternoon and this evening as warmer air works into the Northeast.  Pockets of slick travel could develop, especially across the North Country.

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Channel 6 News - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Dunkin' pushing cashiers to 'upsell' in afternoons

NEW YORK (AP) -- If an iced coffee from Dunkin' Donuts is part of your afternoon routine, expect a nudge to buy a cookie or doughnut you didn't plan on.

Dunkin' Brands CEO Nigel Travis says the company is pushing to get its cashiers to "upsell" to afternoon customers.

It's part of an effort to increase sales after stores have emptied out after the morning rush. In the afternoon, customers who do come in are mostly just searching for a drink.

Upselling of this kind -- often called "suggestive selling" in the fast-food world -- is common. Who hasn't been asked "Would you like fries with that?"

But it's not a strategy Dunkin' has aggressively pushed in the past, because most the chain's business is in the morning when speed is the top priority.
 
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