If you search #InMyFeelingsChallenge or the #KiKiChallenge on Instagram, you’ll see hundreds of thousands of videos of teens and celebrities jumping out of moving vehicles and performing a choreographed dance to Drake’s new song, “In My Feelings.” And yes, it’s as dangerous as it sounds.
The entire movement began on June 29, when the host of the Instagram comedy page The Shiggy Show posted a video of himself dancing on the side of a busy street to Drake’s “In My Feelings” (right at the part where Drake sings, “KiKi, do you love me? Are we riding?”), as the car drives slowly beside him.
Since the posting of The Shiggy Show’s video, the “In My Feelings Challenge” has gone viral. Celebrities like Will Smith, Ciara, Kevin Hart, Odell Beckham Jr., and Sterling K. Brown have all danced their way to fame on Instagram. But, as suspected when people jump out of moving cars, many of the participants are getting injured.
Some videos of the dancers uploaded to the internet show oblivious teens and adults crashing into poles, tripping on potholes, falling out of cars, and even being hit by cars.
Police all over the world are trying to put an end to the dance challenge—and in some countries (the United States included), people who are caught attempting the “In My Feelings Challenge” could face criminal charges. The police in Spain even took to Facebook to prove how out-of-hand the challenge had gotten, and compiled a video showing people falling while jumping out of the car and running into lamp posts. And to top it all off, here’s the Florida man who was hit by a car in his attempt to do the challenge.
The National Transportation Safety Board (NTSB) issued a warning about the challenge via Twitter, strongly advising against it, and linking back to a page on their website about eliminating distractions, which reads: “In transportation, distraction kills. Drivers and operators in all modes of transportation must keep their hands, eyes, and minds focused on operating their vehicle. Ultimately, eliminating distractions in transportation will require changes in regulations as well as in driver and operator thinking and behavior.”
But, the Oklahoma Department of Transportation said it best in a clever way by posting a humorous PSA on Facebook, in hopes of warning drivers against jumping out of their moving vehicles:
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